The Market
The educational market can be a very lucrative market. There is an established network of educational distributors along side an emerging path of Do-It-Yourself (DIY) educational sales. For most educational sales, you must provide a documentary (one that deals with specific, education-related subject matter) or you must have a narrative film that deals with educational subject matter in a manner that promotes discussion in the class room. Ideal durration for the film 40 to 45 minutes. Average spend is estimated at $200.00 to $300.00 per point of distribution.
Educational Buyers
Once a film is completed and ready for market. Buyers of top tier films include schools, colleges, libraries, community centers other organizations, Prisons, Mental institutions and hospitals globally.
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US Education Statistics
U.S. Department of Education, National Center for Education Statistics.
Libraries
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The American Library Association lists a total figure for libraries of 119,987. Nearly 100,000 of these are K-12 school libraries, a little over 3,500 are colleges and universities, and nearly 9,000 are public libraries in the US. IFLA World Reports estimate is 350.000 world wide.
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Colleges Universities
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Public 4 year institutions: 612 Doctoral level publics: 166 Master's level publics: 282 Bac. only publics: 101 Other 4 year degree granting publics: 63 Private 4 year colleges: 1752 Doctoral level privates: 86 Master's level: 386 Bac. only: 546 Other: 742 Approximately 4,168 2 and 4 year colleges, including those that are for profit. Total 4,168
Elementary, Secondary and Combined
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U.S. Department of Education, National Center for Education Statistics. (2016) Elementary Secondary combined total 98,271 schools.
Private schools and post secondary total 40,885
Worldwide Schools and Universities
It is impossible to obtain any data on the exact number of grade schools world wide but the estimate is around 3 million schools. for reported Universities 9503 Universities in 207 countries.
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Distributors
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Some of the top names in educational distribution are: Bullfrog, Icarus, California Newsreel, and Cinema Guild. These educational distributors tend to take seventy percent of sales. Though this seems shocking, once you factor in the labor-intensive work of distributing in the educational market specifically, it makes more sense. There are distributors who take far less of a percentage as distribution is facing technological changes that are pressuring the industry with Video on Demand (VOD) and Live Streamiong.
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In House Distribution
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We could approach distribution in a direct method by attending and exhibiting The Beautiful Boy at selected Educational Conferences worldwide. The advantage is we keep more of the profit. The disadvantage it is more time consuming and there are personnel and travel costs related.
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link to - International Education Conferences
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Film licenses and Rights
The market is a perpetual market and licenses to show the film at varied institutions are renewed annually. Some films have stayed in the market place for years. The Red Balloon written and directed by Albert Lamorisse is an example of a film produced in 1956 that stayed in the elementary school circut for 40 years. incidently that film won an Oscar, Cannes film festival Palme d'Or , a BAFTA and Prix Louis Dellue. There is no financial Information on gross revenue for the 40 year distribution in the education market other than it made $230,807 at the box office in 1957. Equivalent of $2,018,992.60 today.
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